200% Virtuoso Wine | Okanagan

I directed this very special video project with world-class violinist Yi-Jia Susanne Hou who sought to market her “virtuoso wine” produced in partnership with Hillside Wineries in the Okanagan.

Ms. Hou composed original music to “pair” with the wine.  The idea was based on the emerging field of “cross-modal” sensory research at Oxford University that suggests most people can pair a particular taste with a particular sound with surprising consistency.

Virtuoso 200% MUSICAL WINE Yi-Jia Susanne Hou


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