MYCHAYLO PRYSTUPA

Thanks for dropping by.

I am an award-winning marketing and indy filmmaker and a former CBC News video journalist of 1,000+ TV stories, and several documentaries.

I’m skilled in story creation, planning, interviewing, video production and editing.

As the Marketing Director for a new stealth AI firm, I lead the creation of short-form video stories around consciousness and artificial intelligence.

I previously worked in the B.C. film industry as a film editor and lighting technician.

I am inspired by deep space, profound thinking, and dazzling displays of human expression. My favourite quote – Admiral Lord Nelson: “Never mind manoeuvres, go straight at ’em!“

MARKETING FILMS

I use proven storytelling techniques to creating brand and social media films. Through my consultancy Mychaylo Creative Inc., I have produced dozens of films for clients including universities, wineries, liquor, classical music, consultants, and tech start-up’s. I recently earned a triple platinum marketing award for a robot unveiling video.

DIGITAL MARKETING & SOCIAL MEDIA

In my work with corporate marketing and communications departments, I have played a key role in shaping social media content to achieve outstanding marketing outcomes. I am skilled at developing “buyer personas” to better design content, and have experience running social media campaigns. One viral video I created achieved 1.6 million hits on Facebook. I use a hook-development-climax storytelling structure that is very effective for short-form videos on social media, especially TikTok, Instagram and LinkedIn.

PUBLIC RELATIONS

Leveraging my 15 years in journalism, I have played a key role in helping clients and organizations win outstanding press and TV coverage. I understand news rooms and how and when to pitch. I have worked as a journalist at CBC TV, CTV, the Globe and Mail and freelanced with many others. My PR experience includes: writing press releases, organizing press conferences, and pitching to news editors and journalists.

Sample press release

FILM PRODUCTION

To enhance my video storytelling, I worked professionally in the film industry as a film editor, trailer editor, and a film-lighting technician. I am well versed in the full film production and post-production process, including colour grading, sound mixing and mastering.