I directed this special marketing video series with world-class violinist Yi-Jia Susanne Hou who sought to promote her “virtuoso wine” produced in partnership with Hillside Wineries in the Okanagan.

Ms. Hou composed original music to “pair” with the wine. The idea was based on the emerging field of “cross-modal” sensory research at Oxford University which suggests that most people link a taste with a musical note with surprising consistency.